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Obiter’s Statement on Generative AI and Other AI Platforms
At Obiter, we believe humans get the best results when we leverage the [...]
What is Domain Authority: Best Practices for Law Firms
Transparency: We used an outsourced third party to draft this blog post. It [...]
The Best Content for Law Firms to Invest in During a Recession
We’ll leave the recession predictions to the experts, but it seems safe to [...]
A Guide To Competitor Analysis for Law Firms
Your law firm’s reputation and revenue can be improved using (strategic) marketing efforts. [...]
Key Takeaways from Clio’s 2022 Legal Trends Report
In this year's Legal Trends Report, Clio focused on how law firms can [...]
SEO For Immigration Lawyers: Unlock Your Foolproof Guide
Digital marketing is a powerful tool for immigration lawyers and consultants. Hopeful [...]
Understanding Data Analytics for Law Firms: Social Media Metrics
July 2022 was an incredible month for one of our clients. With our [...]
Google Business Profile for Law Firms: Your Guide To Local SEO
Table of ContentsWhat is Google Business Profile?Google Business Profile: A Key Local SEO [...]
4 Compelling Reasons Why You Should Start a Law Firm Blog
If you're looking into online marketing for your law firm, you may be [...]
Small Law Firm Marketing Budget: How Much to Spend on Online Marketing in 2022
Table of ContentsHow Much Do Small Law Firms Spend on Marketing in 2022? Average [...]
Law Firm Content Marketing: Obiter’s Ultimate Guide
If your law firm hasn’t yet invested in content marketing, you’ve likely heard [...]
Subpages for Law Firm Services: The Benefits of Unique Subpages for Your Services
Size does matter when it comes to your website and its performance on [...]
What are the Different Types of Content Marketing for Law Firms?
Content marketing for law firms, in broad terms, involves sharing written, visual, or [...]
7 Habits of Law Firms with Highly Effective Marketing Emails
Email marketing isn’t a new tactic, but it is having a moment. Marketers [...]
Law Firm Marketing Funnels: What You Need to Supercharge Your Content Marketing GalleryLaw Firm Marketing Funnels: What You Need to Supercharge Your Content Marketing
Blogging for Law Firms, Content Marketing Tips for Law Firms, Email Marketing for Law Firms, Law Firm Website Content Tips, Website Content Tips for Law Firms
Law Firm Marketing Funnels: What You Need to Supercharge Your Content Marketing
Marketing funnels are an illustration of the sequence of steps taken by your [...]
How Long Should Your Law Firm’s Blog Posts Be?
While the adage quality over quantity remains true in legal content marketing, your [...]
Case Study: Exceeding Industry Averages with Email Marketing for a California Law Firm
Obiter Marketing partnered with California Law Firm CGL LLP in May 2020 [...]
5 Major Email Marketing Metrics Law Firms Should Measure
Email marketing is one of the leading marketing trends in 2022, with more [...]
The Anatomy Of The Best Law Firm Website
If a blueprint for the perfect website existed, everyone would use it. [...]
3 Compelling Reasons Your Law Firm Should Seek Online Reviews (& How To Ask For Them)
In late January 2022, the US Federal Trade Commission published two articles in [...]
10 Blog Post Topics for Immigration Lawyers
Content marketing is an incredible tool for immigration law firms and migration consultants [...]
12 Strategic Social Media Tips for Immigration Lawyers
Social media marketing was the most commonly used marketing tool for businesses [...]
Obiter’s Ultimate Guide to SEO Basics for Law Firms
Improve Your Law Firm Website Rankings by Mastering These SEO Basics When [...]