Copywriting for Law Firm Website2022-01-21T00:23:01+00:00

70% of law firms aren’t following website content best practices. Avoid common mistakes by outsourcing your copywriting.


70% of law firms aren’t following website content best practices. Avoid common mistakes by outsourcing your copywriting.

Outsourced Copywriting for Your Law Firm Website

We live in the digital age, so your law firm needs a website to survive. If you want to thrive, you need a very good website. The design is critical, but the words your website contains are what your clients are going to base their final decision on. They’re also what Google is going to use to direct potential clients to your website in the first place.

You need attention-grabbing, search engine optimised content that tells your story. Your words need to build trust, establish credibility, and resonate with your audience. Getting it right is essential, since your website is your best chance to make a strong first impression.

Obiter’s writers would be thrilled to help you get your law firm’s website copy right. With us, your law firm’s website copywriting will include:

Impactful CTAs.

CTAs (an acronym for Call-To-Action) encourage the potential clients visiting your website to act! They are a powerful inclusion that grab the attention of your viewers, resulting in more client leads.

Clear, Easy-To-Navigate Content

The potential clients visiting your website will spend a short period of time viewing your content. Our copywriting for your law firm’s will be clear and easy-to-navigate, to make every second count.

Contact Points

We’ll always instruct your designers to make it easy for your potential customers to contact you. After all, you want to create the impression of low-friction and easy access from the outset.

Bulleted Lists

Search engines and readers both love bulleted lists. They highlight key points while being easy to digest, making them important for SEO and sales. We regularly employ these to optimise content and clarity.

Most Websites Get More Than 50% of Traffic from Organic Search. Get Noticed by Customers and Google.

FAQs about Copywriting for Law Firm Website

When should law firms consider getting a website or having the current website redrafted?2022-01-05T20:07:26+00:00

If you don’t already have a website for your law firm, the time is now. Clients are searching for lawyers online, and if you don’t have a presence there, you’re missing out on client leads.

If you have an existing website, there are a few indicators that suggest it’s time to refresh the content (and quite possibly the design, too), namely:

  • You dislike how it looks, reads, or functions.
  • It doesn’t represent your brand or your values.
  • The language used is too complex or contains too much jargon.
  • Existing pages contain too many keywords.
  • The website isn’t getting found via search engines.
  • Client leads have dropped off.
  • The website analytics is showing a decrease in traffic or increase in bounce (this is not definitive, but may suggest deeper issues).
Why is good copywriting important for law firm websites?2022-01-05T20:08:04+00:00

Your law firm website’s copy must persuade potential clients to trust you enough to reach out to you (and become a lead). Achieving this requires you to speak to them with empathy, while assuring them that your firm can deliver value to them – This is equally true for B2B and B2C law firms.

Good copywriting for your law firm’s website will reduce the barriers your potential clients may face in finding a suitable lawyer, while also assuaging any doubts or concerns they may have. With thoughtfully answered FAQs and clever automations, it will also decrease the amount of admin you need to undertake on your end to walk potential clients through the marketing funnel.

How long will it take for my law firm’s website copy to be ready?2022-01-05T20:08:45+00:00

This varies from client to client, depending on your needs, how competitive your industry is, and how much we have going on. Generally, if you want your law firm website up and running ASAP, we’ll work to implement a ‘good enough’ solution to get a basic site up in as little as one week for as little as a few hundred dollars.

We can also generally create landing pages in as little as one week.

To create a more comprehensive site takes time. This is one factor that leads to search engines tending to favour sites that are older. To achieve this, we usually require a few months to prepare and go through the approval process for sites with sub-pages for services areas and different pages for each attorney bio, for instance.

Additionally, we offer monthly packages designed to improve your visibility and increase the number of pages on your website over time. We can, for instance, negotiate packages where we’ll deliver 4 pages per month for the contract term. The specifics of these packages will be tailored for your law firm.

Working with us, it’s important to remember we’re a small team of writers and we service clients from around the world. The benefit of this is that you receive tailored service, (typically) lower prices – since our overheads are so much lower, and (crucially) consistency. We ensure there’s only one point of contact for your project, so you always know who’s working on your content. This is a significant benefit for law firms looking to develop a consistent, cohesive website. However, it also can take more time since we do strongly promote and encourage work/life balance. We won’t sacrifice the mental health of our writers just to get a few pages up on a website a week earlier – trust us, copywriting emergencies are few and far between.

What information does Obiter require from law firms to write a website?2022-01-05T20:09:13+00:00

At a minimum, we’ll need to know which service areas you work in, what (if any) services you’d like to sell more of, and who is working at your firm.

Ideally, we’d also love access to information about your law firm’s:

  • Target audience.
  • Current website analytics.
  • Pain points and challenges when converting potential clients into paying customers.
  • Writing guidelines for your lawyers and support team.
  • Brand voice, including your branding strategy and guidelines (if you have them).
  • Brand identity, including the story behind your logo and your values.
  • Competitors.
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