While many marketing agencies will tell you that anyone can write a blog post for a law firm, the reality is that the legal industry has unique needs.
While many marketing agencies will tell you that anyone can write a blog post for a law firm, the reality is that the legal industry has unique needs.
Blogging for Law Firms
Professional Quality Blog Posts. Exceptional Results.
Obiter supplies high-quality blog posts to law firms around the world. Our legally-trained writers translate the law into digestible blog posts that your potential clients & Google both love.
Benefits of Blogging for Law Firms
Strategic Law Firm Blogging
A documented strategy is considered a key performance indicator for content marketing. In fact, blogging that’s built on a strong strategy is 4x more likely to achieve your law firm’s goals.
At Obiter, our blogging packages are backed by strong strategies. Your blog strategy is designed with your law firm’s goals, clients, and competitors in mind. So you can access the benefits of blogging as early as possible.
Since the benefits of blogging are usually achieved in the longer-term, transparency about strategy and performance is important every step of the way. With us, you receive rolling 3-month content calendars and regular reporting on your blog performance.
Blogging For Law Firms: Future-Focused Marketing
Today’s law firm clients don’t just expect legal services. They expect strong communication, the delivery of value, and help at their fingertips. Blog posts help bridge the gap between the communications clients expect and what your lawyers are able to deliver.
That being said, starting a blog is a significant time commitment. You don’t need to contribute every day to succeed. But you must regularly add content to your blog if you want to access the incredible benefits of blogging for law firms.
At Obiter, we work with you to develop a blogging schedule that suits you (we know you’re busy!) and that gets results over time.
Looking for short-term marketing gains? Consider Pay-Per-Click Advertising.
Law Firm Blogging FAQs
A blog is a style of website (or part thereof) that discusses discrete topics in separate blog posts. Each blog post offers information that attracts and informs the reader.
Usually, the content is presented in a specific order: new content appears before older blogs. But this isn’t always recommended for law firm blogs, particularly law firms with multiple practice areas. Instead, legal blogs should be carefully categorized and should be searchable via those categories. This makes it easier for your clients to find the content relevant to them.
Blogging is about building connections and creating communities. For law firms, each blog post offers an opportunity to inform, engage, and delight existing and prospective clients. This can be a significant competitive advantage, resulting in more leads and more referrals.
Some of the other business benefits of including a blog on your law firm’s website include:
- Stronger brand image.
- Improved customer retention and loyalty.
- Increased visibility on search engines.
Yes, law firms with blogs are more likely to be found on Google. This is because blog posts are able to address the keywords and keyword phrases your potential clients are looking for in more detail. Longer content on an individual topic is more likely to rank highly via online search.
Blog posts can drive traffic to your law firm’s services pages too. The best way to go about this is to create compelling content that provides visitors with information that addresses their needs or pain points. Then, you include a call to action at the end of the blog post that directs visitors to the relevant service area and/or to other relevant content. The longer your potential clients spend clicking through your website, the better (for Google).
Your law firm’s blog should be used to increase awareness of your law firm and pique the interest of prospective and existing clients. It will build your brand, help create a sense of value, and cultivate a community. However, you will still need to engage with those who read your blog on an individual level to drive sales.
Obiter’s marketing services offer several significant benefits for law firms:
- Get Google-optimised content. There is a difference between the formal prose lawyers tend to prefer and the style of content Google prefers. With Obiter, you get the best of both worlds – professional content that Google likes and readers love.
- Legal content by law graduates. While many marketing agencies will tell you that anyone can write a blog post for a law firm, the reality is that the legal industry has unique needs. There are strong benefits to having law graduates, adept at legal research, working on your content – and that’s what we offer: legal content from law graduates.
- Make your marketing a priority. Lawyers get busy – and when that happens, creating marketing collateral probably falls to the wayside. We have the time and the passion to make your content our priority.
- Strategic, predictable blogging. Your readers want the content to cover their pain points and be consistently clear and easy to digest. When you have multiple lawyers working on the content, the quality, style, and readability is variable too. With Obiter, your blog posts are consistent and written for specific purposes in a longer-term strategy.
- Affordable blogging services for your law firm. Our services are designed to be less expensive than the billable hours your lawyers would lose by taking care of the content in house. Get in touch for a quote.
Honestly, maybe. The answer to this depends on how competitive your industry is, what your current online presence looks like, as well as the resources you’re willing to invest into your website and each blog post.
To rank number one, you need to outperform your competitors. When your content consistently outperforms your competitors’ content, your rankings will skyrocket. Depending on your competition, you may need to consistently publish posts over time to compete.
Blogging and SEO are long-term marketing strategies. If you want a marketing tool that will reap instant results, you need to invest in pay-per-click advertising.
If you want a marketing tool with long-term benefits that include increased Google visibility and an exceptional ROI, blogging is for you.
Contact us to get a free assessment of your website and free marketing strategy outline.