Blogging is about building connections and creating communities. For law firms, each blog post offers an opportunity to inform, engage, and delight existing and prospective clients. This can be a significant competitive advantage, resulting in more leads and more referrals.
Some of the other business benefits of including a blog on your law firm’s website include:
- Stronger brand image.
- Improved customer retention and loyalty.
- Increased visibility on search engines.
Yes, law firms with blogs are more likely to be found on Google. This is because blog posts are able to address the keywords and keyword phrases your potential clients are looking for in more detail. Longer content on an individual topic is more likely to rank highly via online search.
Blog posts can drive traffic to your law firm’s services pages too. The best way to go about this is to create compelling content that provides visitors with information that addresses their needs or pain points. Then, you include a call to action at the end of the blog post that directs visitors to the relevant service area and/or to other relevant content. The longer your potential clients spend clicking through your website, the better (for Google).