Content marketing refers to the online material your firm can use to attract potential new clients to your website. It is a strategic marketing approach that focuses on generating inbound traffic using content your audience finds valuable and relevant. Generally, it includes blogs, social media, eBooks, podcasts, and the like.
Inbound strategies (like content marketing) cost 62% less per lead than outbound strategies.
Content marketing holds plenty of potential for law firms. It allows you to deliver value to clients without much effort (once the content is published). You can answer frequently asked questions, address common concerns, and let your clients know what to expect. This can result in drastic increases to perceived communication, without taking up your lawyers’ billable time.
Law firms have unique content marketing needs. The law is nuanced and complex. Yet, for your prospective clients to gain any benefit from your content, it needs to be easily digestible.
That’s where Obiter Marketing comes in. Our writers are either studying or have graduated with law degrees. We’re able to tie complex legal topics into neatly packaged bundles for your prospective and current clients.