93% of online searches start with a search engine. If you’re not creating content for your clients’ searches, you’re getting left behind.
93% of online searches start with a search engine. If you’re not creating content for your clients’ searches, you’re getting left behind.
Content Marketing for Law Firms
If you’re looking for a way to stand out in an increasingly crowded legal market, consider using content marketing to attract new business.
Content marketing is a strategy that involves creating valuable, relevant content designed to educate potential customers on your law firm’s service offering. It helps build trust by providing useful information that people will share with others.
At its essence, content marketing is a strategic marketing approach that focuses on generating inbound traffic (and leads). Generally, it includes blogs, social media, eBooks, podcasts, and the like.
Benefits of Content Marketing for Law Firms
About Content Marketing for Law Firms
Content marketing holds plenty of potential for law firms. It allows you to deliver value to clients without much effort (once the content is published).
You can answer frequently asked questions, address common concerns, and let your clients know what to expect. This can result in drastic increases to perceived communication, without taking up your lawyers’ billable time.
Law firms have unique content marketing needs. The law is nuanced and complex. Yet, for your prospective clients to gain any benefit from your content, it needs to be easily digestible.
That’s where Obiter Marketing comes in. Our writers are either studying or have graduated with law degrees. We’re able to tie complex legal topics into neatly packaged bundles for your prospective and current clients. That’s how we deliver instant value and long-term marketing impact at once.
FAQs About Content Marketing for Law Firms
Content marketing is used as part of the process of attracting customers to your website or social media. It achieves this by creating and publishing content that appeals to them. The content might answer a question they have, solve a problem, entertain them, persuade or pique their curiosity.
Content marketing can be used to build trust, provide value, and attract new potential clients to your website. But the overarching purpose of the content you put out will be to help turn your website visitors into paying clients. You will do this by leveraging content to move the potential clients through steps in the (typical) buyer’s journey.
Here’s which content marketing collateral is effective for law firms looking to attract new clients:
AWARENESS: get the attention of new potential clients with:-
- Blog posts.
- Earned media.
- Podcasts.
- Social media posts.
- Landing pages.
INTEREST: increase their interest in your legal services using:
- EBooks.
- Whitepapers.
- Webinars.
- Checklists.
- Mid-length guides and/or how-to content.
- Email newsletters.
DESIRE: help your potential clients evaluate your legal services with:
- Comprehensive guides and long-form blog posts.
- Case studies.
- Testimonials.
- Email marketing campaigns.
- Website content.
- Customer success stories.
ACTION: encourage your potential clients to buy with:
- Targeted email marketing campaigns with special offers/free consult offers.
- Carefully crafted calls-to-action at appropriate intervals.
- Clearly outlined USPs (unique selling points).
The writers at Obiter Marketing have extensive experience creating the following types of content for marketing purposes:
- Blog posts.
- eBooks.
- Whitepapers.
- Earned media contributions.
- Press releases.
- Email newsletters.
- Email marketing campaigns.
- Podcast scripts.
- Lawyer profiles.
- Law firm profiles.
- Website content.
- Pitch decks.
- Customer success stories.
We work across a range of written content, however, we don’t (yet) offer visual content (videos, social media, infographics, etc) in-house. We are able to offer these services thanks to our close partnerships and referral programs with talented freelancers and agencies which offer complementary services. Visit our Referral Partner Page.