About Obiter Marketing

Obiter Marketing is a marketing consultancy that focuses exclusively on the legal industry. We recognise that lawyers and law firms have unique marketing needs, and we develop strategies to overcome the challenges and pain points lawyers face in building a brand and attracting clients.

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ABOUT Obiter Marketing

Obiter Marketing is a marketing consultancy that focuses exclusively on the legal industry. We recognise that the lawyers and law firms have unique marketing needs, and we develop strategies to overcome the challenges and pain points lawyers face in brand building and attracting clients.

ASK US HOW

Our Values

Quality

We understand the balance between quality and quantity in the context of law firm marketing. While there are times that quantity will factor into the equation, the quality of our content never slips.

Results

There are marketers who will promise you the world – and then promptly break those promises. We are not that kind of marketing team.

Obiter Marketing provides a realistic assessment of your current marketing position and what we can realistically achieve for you over time. If you want a team that delivers real results over time, we’re here for you. If you want to hear that you’ll definitely be number one in three months, look elsewhere (and then feel free to come back once they break their promise!).

Balance

We are all about striking balance. We’ll balance your marketing needs with the resources you have, and we’ll balance our planning for your law firm with your competitors’ marketing efforts. But we also value work life balance. Our writers have lives off their computers, and we can’t always guarantee a response within minutes or hours. What we can guarantee is that we’ll respond thoughtfully and effectively when we’re in front of our computers (which means we also take up less of your time!).

Obiter’s Lead Marketing Consultant

Hey, I’m Stephanie.

I’m a law grad who loves the intellectual challenge of the law but didn’t take to the rat race. After working as a legal secretary for a few years, I left to live life as a digital nomad and learned marketing along the way. After working as a freelance writer for a while and earning my chops with a year at a marketing agency, I started Obiter Marketing to cater exclusively to law firms and the legal industry. Selfishly, I also started Obiter Marketing to fuel my intellectual passion for the law. Turns out, I’m very good at translating legal jargon into content that readers and search engines like! As a result, content I’ve ghostwritten for my clients has been featured in Business Magazine, Supply Chain Brain, Legal Reader, Future of Sourcing, Mother.ly, and more.

When I’m not in front of my computer (in Kelowna, Canada), you’ll find me training for ultra-distance trail races (usually 50km or longer), mountain biking, hiking, snowboarding, or spending quality time with my amazing partner.

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