In this year's Legal Trends Report, Clio focused on how law firms can become antifragile. The antifragile law firm is described as building resiliency into its operations by balancing the needs of its clients, the industry, and their people. We're going to focus on Clio's examination of how law firms can prioritize client needs in [...]
If you're looking into online marketing for your law firm, you may be curious about starting a blog. Blogging is an exceptional and exceptionally popular tool for marketing any business - law firms included. If you're not yet convinced, read on to discover why you might start a law firm blog. What is a Law [...]
Table of ContentsHow Much Do Small Law Firms Spend on Marketing in 2022? Average Small Firm Marketing BudgetThe Cost of Marketing with ObiterFactors that Impact a Small Law Firm Marketing BudgetBudgeting Based on Competitive AnalysisWhat Goes Into A Small Law Firm Marketing BudgetLaw Firm Website Design and DevelopmentSearch Engine Optimization (SEO)Content Marketing for Law FirmsEmail NewslettersSocial [...]
If your law firm hasn’t yet invested in content marketing, you’ve likely heard that you should be! Content marketing for law firms involves creating and sharing content for free to attract people and businesses to your law firm. It has become an almost unavoidable marketing strategy in 2022. In fact, 66% of marketers expect their [...]
Content marketing for law firms, in broad terms, involves sharing written, visual, or video content for marketing purposes. Often, the content shared will be used to build trust, increase the overall value of services, or improve search visibility. There is a plenteous range of different types of content that can be used to market law [...]
Email marketing isn’t a new tactic, but it is having a moment. Marketers around the world noticed an increase in the number of subscribers opening marketing emails in 2021. As a result, it is predicted to be one of the top trends in marketing in 2022. In fact, nearly 37% of companies plan on increasing [...]
Marketing funnels are an illustration of the sequence of steps taken by your potential client. It shows the journey from your potential client ‘discovering’ your law firm to them signing a retainer (and ultimately referring similar clients). The fundamental objective of your law firm marketing funnel can be driving sales, generating warm leads, or building brand [...]
While the adage quality over quantity remains true in legal content marketing, your law firm's blog post length matters. Research is consistently showing that longer blog posts perform better. We’ve tested this with legal content for our clients and generally, the longer blog posts do receive more clicks and more engagement. But short posts containing [...]
Obiter Marketing partnered with California Law Firm CGL LLP in May 2020 to deliver a weekly email - The Weekly Brief. Since then, we have delivered 52 emails per year containing legal industry updates, business insights, and thought leadership discussing burnout, female participation in law, and more. 28.46% The average open rate for CGL's [...]
Email marketing is one of the leading marketing trends in 2022, with more than one-third of companies planning on increasing their email marketing budget this year. If your law firm is planning on increasing your investment, be sure to measure these five metrics for email marketing. 5 Metrics Law Firms Should Measure for Email Marketing [...]
