We’ll leave the recession predictions to the experts, but it seems safe to say that the economy will experience a slowdown in 2023. And while it’s common for marketers to suggest ramping up marketing to generate demand during a turndown – we’re taking a slightly different approach. Yes – we still think that law firms [...]
Your law firm’s reputation and revenue can be improved using (strategic) marketing efforts. But the issue with marketing is that the possibilities are endless - and overwhelming. Fortunately, you can simplify your law firm’s content marketing strategy by conducting a thorough competitor analysis. What is a Competitor Analysis? Competitor analysis helps you understand how your [...]
In this year's Legal Trends Report, Clio focused on how law firms can become antifragile. The antifragile law firm is described as building resiliency into its operations by balancing the needs of its clients, the industry, and their people. We're going to focus on Clio's examination of how law firms can prioritize client needs in [...]
Digital marketing is a powerful tool for immigration lawyers and consultants. Hopeful immigrants around the world are seeking out assistance, and they'll only turn to your law firm if they find you online or if they have a friend (who likely found you online). Search Engine Optimization - or SEO - for immigration lawyers [...]
July 2022 was an incredible month for one of our clients. With our help, they achieved astonishing social media growth: 9300% growth in followers on Instagram. A 6333.33% increase in the number of profile views on Instagram.A 3258.82% increase in impressions. 1000% increase in reach. Depending on your experience with social media and analytics, those [...]
Table of ContentsWhat is Google Business Profile?Google Business Profile: A Key Local SEO Tool For Law FirmsGoogle Reviews For Law FirmsConnect With Potential ClientsCreate and Share Posts on Google Business ProfileHow To Create a Post on Google Business ProfileRespond to ReviewsSend and Receive Messages DirectlyReceive CallsRespond to Frequently Asked QuestionsBest Practices for Law Firms Using [...]
If you're looking into online marketing for your law firm, you may be curious about starting a blog. Blogging is an exceptional and exceptionally popular tool for marketing any business - law firms included. If you're not yet convinced, read on to discover why you might start a law firm blog. What is a Law [...]
Table of ContentsHow Much Do Small Law Firms Spend on Marketing in 2022? Average Small Firm Marketing BudgetThe Cost of Marketing with ObiterFactors that Impact a Small Law Firm Marketing BudgetBudgeting Based on Competitive AnalysisWhat Goes Into A Small Law Firm Marketing BudgetLaw Firm Website Design and DevelopmentSearch Engine Optimization (SEO)Content Marketing for Law FirmsEmail NewslettersSocial [...]
If your law firm hasn’t yet invested in content marketing, you’ve likely heard that you should be! Content marketing for law firms involves creating and sharing content for free to attract people and businesses to your law firm. It has become an almost unavoidable marketing strategy in 2022. In fact, 66% of marketers expect their [...]
Size does matter when it comes to your website and its performance on search engines. Larger sites tend to perform better, which means your website needs to be of a comparable size to your competitors' sites if you want a chance to rank alongside them. Creating subpages for law firm services is an easy content [...]
