About Stephanie Ford

I’m a law grad who loves the intellectual challenge of the law but didn’t take to the rat race. After working as a legal secretary for a few years, I left to live life as a digital nomad and learned marketing along the way. After working as a freelance writer for a while and earning my chops with a year at a marketing agency, I started Obiter Marketing to cater exclusively to law firms and the legal industry.

Key Takeaways from Clio’s 2022 Legal Trends Report

In this year's Legal Trends Report, Clio focused on how law firms can become antifragile. The antifragile law firm is described as building resiliency into its operations by balancing the needs of its clients, the industry, and their people. We're going to focus on Clio's examination of how law firms can prioritize client needs in [...]

By |2022-10-24T20:31:44+00:00October 24th, 2022|Content Marketing Tips for Law Firms|0 Comments

SEO For Immigration Lawyers: Unlock Your Foolproof Guide

Digital marketing is a powerful tool for immigration lawyers and consultants. Hopeful immigrants around the world are seeking out assistance, and they'll only turn to your law firm if they find you online or if they have a friend (who likely found you online). Search Engine Optimization - or SEO - for immigration lawyers [...]

By |2022-10-12T15:42:15+00:00September 15th, 2022|SEO Tips for Law Firms|0 Comments

Understanding Data Analytics for Law Firms: Social Media Metrics

July 2022 was an incredible month for one of our clients. With our help, they achieved astonishing social media growth: 9300% growth in followers on Instagram. A 6333.33% increase in the number of profile views on Instagram.A 3258.82% increase in impressions. 1000% increase in reach. Depending on your experience with social media and analytics, those [...]

Google Business Profile for Law Firms: Your Guide To Local SEO

Table of ContentsWhat is Google Business Profile?Google Business Profile: A Key Local SEO Tool For Law FirmsGoogle Reviews For Law FirmsConnect With Potential ClientsCreate and Share Posts on Google Business ProfileHow To Create a Post on Google Business ProfileRespond to ReviewsSend and Receive Messages DirectlyReceive CallsRespond to Frequently Asked QuestionsBest Practices for Law Firms Using [...]

4 Compelling Reasons Why You Should Start a Law Firm Blog

If you're looking into online marketing for your law firm, you may be curious about starting a blog. Blogging is an exceptional and exceptionally popular tool for marketing any business - law firms included. If you're not yet convinced, read on to discover why you might start a law firm blog. What is a Law [...]

By |2022-06-29T21:03:19+00:00June 29th, 2022|Blogging for Law Firms|0 Comments

Small Law Firm Marketing Budget: How Much to Spend on Online Marketing in 2022

Table of ContentsHow Much Do Small Law Firms Spend on Marketing in 2022? Average Small Firm Marketing BudgetThe Cost of Marketing with ObiterFactors that Impact a Small Law Firm Marketing BudgetBudgeting Based on Competitive AnalysisWhat Goes Into A Small Law Firm Marketing BudgetLaw Firm Website Design and DevelopmentSearch Engine Optimization (SEO)Content Marketing for Law FirmsEmail NewslettersSocial [...]

Law Firm Content Marketing: Obiter’s Ultimate Guide

If your law firm hasn’t yet invested in content marketing, you’ve likely heard that you should be! Content marketing for law firms involves creating and sharing content for free to attract people and businesses to your law firm. It has become an almost unavoidable marketing strategy in 2022. In fact, 66% of marketers expect their [...]

Subpages for Law Firm Services: The Benefits of Unique Subpages for Your Services

Size does matter when it comes to your website and its performance on search engines. Larger sites tend to perform better, which means your website needs to be of a comparable size to your competitors' sites if you want a chance to rank alongside them. Creating subpages for law firm services is an easy content [...]

By |2022-05-25T20:20:13+00:00April 14th, 2022|Website Content Tips for Law Firms|0 Comments

What are the Different Types of Content Marketing for Law Firms?

Content marketing for law firms, in broad terms, involves sharing written, visual, or video content for marketing purposes. Often, the content shared will be used to build trust, increase the overall value of services, or improve search visibility. There is a plenteous range of different types of content that can be used to market law [...]

By |2022-04-30T03:19:02+00:00March 31st, 2022|Content Marketing Tips for Law Firms|0 Comments

7 Habits of Law Firms with Highly Effective Marketing Emails

Email marketing isn’t a new tactic, but it is having a moment. Marketers around the world noticed an increase in the number of subscribers opening marketing emails in 2021. As a result, it is predicted to be one of the top trends in marketing in 2022. In fact, nearly 37% of companies plan on increasing [...]

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