This varies from client to client, depending on your needs, how competitive your industry is, and how much we have going on. Generally, if you want your law firm website up and running ASAP, we’ll work to implement a ‘good enough’ solution to get a basic site up in as little as one week for [...]
Your law firm website’s copy must persuade potential clients to trust you enough to reach out to you (and become a lead). Achieving this requires you to speak to them with empathy, while assuring them that your firm can deliver value to them – This is equally true for B2B and B2C law firms. Good [...]
If you don’t already have a website for your law firm, the time is now. Clients are searching for lawyers online, and if you don’t have a presence there, you’re missing out on client leads. If you have an existing website, there are a few indicators that suggest it’s time to refresh the content (and [...]
Again, it depends. For some law firms operating in low competition markets, a few hundred dollars can go a very long way. For others operating in high competition markets, $10,000 wouldn’t make a dent in the rankings over the course of one year.
When done properly, SEO is very effective. However, it can be expensive where competition for first page rankings is very high. This means it’s not always viable for law firms to use SEO as a short or mid-term tool to get marketing leads. Some of the factors that are going to impact the effectiveness of [...]
Only if you want your website to rank highly for searches made on search engines, like Google, Bing, Yahoo, and the like. While this may seem like a no-brainer, there are compelling reasons that only engaging in SEO for your law firm’s services isn’t a viable strategy for some law firms (especially where there’s high [...]
Search engine optimisation is the process of writing or manipulating content on websites so that it appeals to the search engine algorithms and, therefore, ranks better on them. Achieving results from search engine optimisation efforts requires: A deep understanding of what each search engine algorithm is looking for on webpages. Creativity and the ability to [...]
The amount you need to spend on marketing your law firm can be guided by a comprehensive competitor analysis. A competitor analysis reveals what marketing activities your competitors are undertaking and which efforts (if any) are performing well. It also assesses their website and considers what pages are ranking well and what you will need [...]
This depends on the precise marketing activity. In some cases, it’s necessary – like with SEO (search engine optimisation). This is because your law firm’s website needs to publish content that’s similar to (or higher in quality and longer than) your competitor(s) for relevant keywords to (potentially) rank higher than them for that specific keyword. [...]
A competitor analysis for law firms looking to improve their digital marketing strategy includes: Identifying your competitors. Identifying the marketing activities your competitors undertake (eg. A website, social media, blogging, public relations and earned media, podcasts, etc). Assessing the websites that link to your competitors’ sites. Comparing and contrasting your competitors’ marketing efforts against your [...]