Obiter’s marketers use competitor analysis to guide strategic decision making about your law firm’s marketing. We will consider the marketing activities of your competitors alongside your law firm’s marketing budget and time resources to ensure your marketing plan is as effective and impactful as possible.
Competitor analysis involves collecting, reviewing, and analysing data about the marketing activities undertaken by your competitors. The purpose of a competitor analysis is to identify opportunities to market to your ideal audience in a lower competition environment or to outperform (and outshine) your competitors, so your law firm gets noticed.
Obiter stands behind the quality of the marketing materials we deliver. We are happy to provide regular reporting on the results of your law firm’s marketing materials, and we regularly review our strategies internally to uncover what’s working, what’s not, and how we can do better with the resources and budget you provide to us. [...]
Strategically marketing your law firm comes with a host of benefits, including that it: Is typically more affordable in the mid to long-term, since it considers the future impact of any marketing efforts. Takes a holistic look at your available time and resources and makes strategic suggestions based on your circumstances. Allows you to allocate [...]
It’s easy to fall into the trap of thinking that your competitors are using Google Ads, so you have to. The thing is: if all law firms did this, the cost of advertising would skyrocket (in fact, this is what’s happening in many cities around the world). If there was a one-size-fits-all marketing template for [...]
Strategic law firm marketing contemplates the resources your law firm has for marketing and how to best use those resources to serve your existing and potential future clients. It contemplates the benefits of long-term strategies alongside short-term paid advertising and finds the balance that allows your law firm to reap the benefits today, tomorrow, and [...]
The writers at Obiter Marketing have extensive experience creating the following types of content for marketing purposes: Blog posts. eBooks. Whitepapers. Earned media contributions. Press releases. Email newsletters. Email marketing campaigns. Podcast scripts. Lawyer profiles. Law firm profiles. Website content. Pitch decks. Customer success stories. We work across a range of written content, however, we [...]
Content marketing can be used to build trust, provide value, and attract new potential clients to your website. But the overarching purpose of the content you put out will be to help turn your website visitors into paying clients. You will do this by leveraging content to move the potential clients through steps in the [...]
Content marketing is used as part of the process of attracting customers to your website or social media. It achieves this by creating and publishing content that appeals to them. The content might answer a question they have, solve a problem, entertain them, persuade or pique their curiosity.
The process for writing an eBook is time consuming. You need to research potential topics and ensure there are interested readers searching for information online. Then, you need to create a content outline – again, using phrases that interested readers are searching for. From there, you need to find statistics on your topic to highlight [...]