Your law firm website’s copy must persuade potential clients to trust you enough to reach out to you (and become a lead). Achieving this requires you to speak to them with empathy, while assuring them that your firm can deliver value to them – This is equally true for B2B and B2C law firms.

Good copywriting for your law firm’s website will reduce the barriers your potential clients may face in finding a suitable lawyer, while also assuaging any doubts or concerns they may have. With thoughtfully answered FAQs and clever automations, it will also decrease the amount of admin you need to undertake on your end to walk potential clients through the marketing funnel.