Only if you want your website to rank highly for searches made on search engines, like Google, Bing, Yahoo, and the like. While this may seem like a no-brainer, there are compelling reasons that only engaging in SEO for your law firm’s services isn’t a viable strategy for some law firms (especially where there’s high competition and you have a low budget).
However, the best mid- to long-term marketing strategies improve SEO outcomes over time too. For instance, running a law firm blog (properly) can improve your SEO significantly over a 12-month period, while also providing added value to existing or potential clients. Similarly, creating more in-depth services pages makes it more likely that you’ll rank for those terms, while also giving your clients more information about the services you provide and clientele you serve. Essentially, it’s wise to build long term marketing plans on SEO as well as client needs to achieve website success.