The amount you need to spend on marketing your law firm can be guided by a comprehensive competitor analysis. A competitor analysis reveals what marketing activities your competitors are undertaking and which efforts (if any) are performing well. It also assesses their website and considers what pages are ranking well and what you will need to do to improve your search engine rankings over time.
Based on these findings, you can effectively allocate your marketing dollars to the marketing activities that will have the most impact for your law firm. The data also allows you to develop strategic mid- to long-term marketing plans, so your future expenditure is more certain.
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