A competitor analysis for law firms looking to improve their digital marketing strategy includes:

  • Identifying your competitors.
  • Identifying the marketing activities your competitors undertake (eg. A website, social media, blogging, public relations and earned media, podcasts, etc).
  • Assessing the websites that link to your competitors’ sites.
  • Comparing and contrasting your competitors’ marketing efforts against your marketing efforts.

This analysis can go on to inform your law firm’s:

  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
  • Marketing planning.
  • Marketing strategy.