A competitor analysis for law firms looking to improve their digital marketing strategy includes:
- Identifying your competitors.
- Identifying the marketing activities your competitors undertake (eg. A website, social media, blogging, public relations and earned media, podcasts, etc).
- Assessing the websites that link to your competitors’ sites.
- Comparing and contrasting your competitors’ marketing efforts against your marketing efforts.
This analysis can go on to inform your law firm’s:
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
- Marketing planning.
- Marketing strategy.