Obiter Marketing works with immigration consultants and immigration law firms to develop content that resonates with potential clients and appeals to search engines. We prefer to develop long-term collaborations with you, since marketing is most effective as a long-term strategy. However, we will occasionally consult on individual marketing campaigns, on a case-by-case basis. If you [...]
There are so many digital marketing strategies available for immigration consultants and immigration law firms. Since there are so many options available, the best marketing strategy is the one that has been tailored to your budget and that plays to your law firm’s strengths. Working with us, we can help you design and implement a [...]
Unfortunately, the internet is rife with scam and low-quality immigration services providers. For legitimate immigration consultants and immigration law firms, this means you must work harder to establish your brand and your credibility – if you want to attract potential clients in the online space. Your digital marketing strategy is going to be key if [...]
Yes! It the number of words on your webpage matters. Too little content and you’re unlikely to engage your potential clients’ attention. You also likely don’t have enough content on the page to send the right signals to the search engines for them to determine what your page is about. Too much and your content may damage [...]
There are pros and cons to including your rates in your website content. Ultimately, whether you (should) include your rates on your website will vary depending on how you set pricing at your firm, your target audience, and your branding.
Obiter Marketing has strong referral relationships with website developers in strategic locations around the world. For visitors from Canada, please visit my Canadian website design and development referring partner, Sitewyze. Sitewyze develops beautiful, functional websites at affordable prices. Their attention to detail is exceptional and the team is always quick to respond.
Everyone’s writing process will vary – even amongst professionals. Some professionals write just to branding guidelines or to convert a client, others consider SEO only, and some of us try to achieve balance between these considerations. You should endeavour to do the same if creating your own content in house. Some quick tips for creating [...]
The content on your law firm’s website performs several critical functions, including convincing your website visitors to become clients and instructing the search engines to direct traffic to your website. Quality content will help you: Build trust. Engage your audience. Convert visitors. [...]
There are quite a few things to consider when deciding what content you should put on your law firm’s website. It will vary depending on (amongst other things) your marketing strategy, your branding, your law firm’s goals and ideal client profile, what your competitors have on their website, and the time and/or budget you have [...]
At a minimum, we’ll need to know which service areas you work in, what (if any) services you’d like to sell more of, and who is working at your firm. Ideally, we’d also love access to information about your law firm’s: Target audience. Current website analytics. Pain points and challenges when converting potential clients into [...]