When done properly, SEO is very effective. However, it can be expensive where competition for first page rankings is very high. This means it’s not always viable for law firms to use SEO as a short or mid-term tool to get marketing leads.
Some of the factors that are going to impact the effectiveness of SEO include:
- The number of law firm websites vying for those top ranks on search engines.
- The age of your website (and the age of your competitors’ sites).
- The number of webpages linking back to your law firm’s website (and to your competitors’ sites).
- The quality of the SEO work provided.