You’re a subject matter expert and we’ve got no doubt you have plenty of topics you’d love to cover. The trick with content marketing, and particularly with eBooks, is to find an interesting topic that has good Google search volume. Google search volume refers to the number of people (on average) who are searching for [...]
The most remarkable benefit of creating an eBook for your law firm is that it will act as a powerful lead-capturing tool. Potential clients willingly hand over their details in exchange for the content, which allows you to add them to email marketing campaigns that may convert them into paying customers. The reason they’re so [...]
Marketers are increasingly using eBooks to help law firms generate leads, build authority, and add value for current and potential clients. These eBooks cover broad topics and are built on a solid foundation of strategy to generate clicks and rise through the Google rankings. Another benefit is that longer content is more likely to rank [...]
The term eBook (short for electronic book) refers to a very broad class of long-form online content. This category of content covers the electronic versions of all your favourite classics that you read on your eReader. But it also includes a growing body of content prepared by businesses (including law firms) to comprehensively cover topics [...]
The primary purpose of content creation for law firms is to increase brand awareness and to generate new leads. Whitepapers and reports are two good ways to go about this. While these two share some similarities, there are differences. Understanding these differences will help you determine which content best suits your law firm’s objectives. Whitepapers [...]
Whitepapers and eBooks are both longer form pieces of content that form part of a more advanced content marketing strategy. While there are similarities between these two, the most obvious one being length, they differ in several ways: Whitepapers target a specific niche within your audience while eBooks target a more general audience. Whitepapers are [...]
Whitepapers have become a preferred tools for law firm marketing departments. They are incredibly effective at capturing leads for potential clients, while also outlining your USP and delivering value. To reap the benefits of whitepapers for business growth, it should be comprehensive practical, and directed towards one particular topic. Additionally, whitepapers are most effective when [...]
The primary purpose of a whitepaper is to help readers, users, and clients understand a particular issue better. When a business creates a whitepaper, it positions its audience to come to the conclusion that the particular solution proposed within the whitepaper offers the best possible outcome. Other reasons for developing a whitepaper include: To influence [...]
A whitepaper is any report on a particular topic that is authoritative and persuasive. It carefully analyses a problem and provides solutions to it, while providing real-world examples. A whitepaper would typically introduce the problem with a possible history and causes. At this stage, general research by industry leaders would be included as supporting evidence [...]
The only correct answer to this is: it depends. It depends on how much content your law firm is creating otherwise, as well as your business goals, your subscriber preferences, and the email marketing platform you’re using. If you know what your subscriber interests are, you can send more content than if your emails are [...]