The only correct answer to this is: it depends. It depends on how much content your law firm is creating otherwise, as well as your business goals, your subscriber preferences, and the email marketing platform you’re using.
If you know what your subscriber interests are, you can send more content than if your emails are more broad brushstrokes designed to hit as many interests as possible. Some email marketing platforms are better equipped to manage this than others.
You can look to see what your competitors are doing as a starting point. Or you can hedge your bets and start with an email every 2 weeks and adjust upwards or downwards depending on the initial engagement.
We’ll work with you to develop a strong strategy from the outset and adjust it over time.