The most remarkable benefit of creating an eBook for your law firm is that it will act as a powerful lead-capturing tool. Potential clients willingly hand over their details in exchange for the content, which allows you to add them to email marketing campaigns that may convert them into paying customers.
The reason they’re so powerful is that, by downloading your content, you already know that they are interested in a particular legal product or service. They’re shopping around or determining whether it’s something they can undertake themselves. All that’s left is for the potential client to be persuaded to rely on your law firm to deliver those services.
Other benefits eBooks offer include:
- Strengthening your marketing efforts.
- Building brand awareness.
- Positioning yourself as an authority.
- Improving your search visibility.
- Increasing customer excellence.
- Advertising using subtle tactics.
- Promotion of eBooks is relatively straightforward.
Finally, eBooks are an excellent resource to form the foundation of other marketing efforts. You can pull snippets from the eBook to use in your law firm’s email marketing campaigns or across your social media platforms. You can use them to generate interest in an upcoming webinar you’re hosting or attending as a panellist. And, if you work with a PR firm, you can use it to earn media related to the topic.