The primary purpose of a whitepaper is to help readers, users, and clients understand a particular issue better. When a business creates a whitepaper, it positions its audience to come
to the conclusion that the particular solution proposed within the whitepaper offers the best possible outcome.
Other reasons for developing a whitepaper include:
- To influence the decision-making process of customers – current and prospective.
- To address your client’s pain points.
- To increase the perceived value of your services.
- To provide clarity on a seemingly complex issue.
- To promote a particular service.
- To rank higher on Google for a particular search phrase.