The primary purpose of a whitepaper is to help readers, users, and clients understand a particular issue better. When a business creates a whitepaper, it positions its audience to come

to the conclusion that the particular solution proposed within the whitepaper offers the best possible outcome.

Other reasons for developing a whitepaper include:

  • To influence the decision-making process of customers – current and prospective.
  • To address your client’s pain points.
  • To increase the perceived value of your services.
  • To provide clarity on a seemingly complex issue.
  • To promote a particular service.
  • To rank higher on Google for a particular search phrase.