The primary purpose of content creation for law firms is to increase brand awareness and to generate new leads. Whitepapers and reports are two good ways to go about this. While these two share some similarities, there are differences. Understanding these differences will help you determine which content best suits your law firm’s objectives.
- Whitepapers are opinion pieces that are backed by technical insights from credible sources. Reports, on the other hand, tend to rely on theoretical research.
- Whitepapers identify a problem and provide a solution in an effort to persuade customers to engage your law firm. Reports tend to outline the current state of affairs.
- Whitepapers provide practical solutions to the problem outlined in the paper. Meanwhile, reports pose options for further research or outline an array of potential solutions.