If you're looking into online marketing for your law firm, you may be curious about starting a blog. Blogging is an exceptional and exceptionally popular tool for marketing any business - law firms included. If you're not yet convinced, read on to discover why you might start a law firm blog. What is a Law [...]
If your law firm hasn’t yet invested in content marketing, you’ve likely heard that you should be! Content marketing for law firms involves creating and sharing content for free to attract people and businesses to your law firm. It has become an almost unavoidable marketing strategy in 2022. In fact, 66% of marketers expect their [...]
Marketing funnels are an illustration of the sequence of steps taken by your potential client. It shows the journey from your potential client ‘discovering’ your law firm to them signing a retainer (and ultimately referring similar clients). The fundamental objective of your law firm marketing funnel can be driving sales, generating warm leads, or building brand [...]
While the adage quality over quantity remains true in legal content marketing, your law firm's blog post length matters. Research is consistently showing that longer blog posts perform better. We’ve tested this with legal content for our clients and generally, the longer blog posts do receive more clicks and more engagement. But short posts containing [...]
Content marketing is an incredible tool for immigration law firms and migration consultants - and blogging is an easy way to boost your content marketing efforts. But generating fresh ideas for blog posts can be time-consuming. In this post, we’ll outline 10 blog post topic ideas for immigration law firms and service professionals. Table of [...]
