Growing your audience over time is key in seeing a continuous ROI from your mailing list. There are several ways to achieve this: Regularly distribute unique, interesting content. Place a pop-up on your website – and use other design features to make subscribing simple. Develop digital content that requires users to enter their email addresses [...]
An email marketing strategy refers to the strategies and processes developed to ensure your email marketing efforts don’t go unrewarded. At Obiter, our marketing specialists develop an email marketing strategy for your law firm that considers how to best engage your target audience. The strategy contemplates ideal content delivery (timing, frequency, and format), as well [...]
Some of the many things email marketing can do for your law firm include: Enhanced business-customer relationships. Improved client communications. Increased perceived value of legal services. Better traffic flow to your website. Regardless of your law firm size and the size of your mailing list, email marketing can offer an exceptional ROI. In fact, email [...]
The available research estimates that internet users spend between two and six hours a day reading through their emails – both at work and at home. People check their emails while eating, working, walking, and commuting. That adds up to plenty of opportunities for your law firm to get your marketing emails in front of [...]
Email marketing is an effective digital strategy your law firm can use to connect with current clients and nurture potential clients. Well-executed email marketing helps convert prospective clients into paying clients and existing clients into high-value ones. You can use email marketing to develop trust, create value, and start a dialogue with your subscribers. You [...]
Honestly, maybe. The answer to this depends on how competitive your industry is, what your current online presence looks like, as well as the resources you’re willing to invest into your website and each blog post. To rank number one, you need to outperform your competitors. When your content consistently outperforms your competitors’ content, your [...]
Obiter’s marketing services offer several significant benefits for law firms: Get Google-optimised content. There is a difference between the formal prose lawyers tend to prefer and the style of content Google prefers. With Obiter, you get the best of both worlds – professional content that Google likes and readers love. Legal content by law graduates. While [...]
Your law firm’s blog should be used to increase awareness of your law firm and pique the interest of prospective and existing clients. It will build your brand, help create a sense of value, and cultivate a community. However, you will still need to engage with those who read your blog on an individual level [...]
Blogging is about building connections and creating communities. For law firms, each blog post offers an opportunity to inform, engage, and delight existing and prospective clients. This can be a significant competitive advantage, resulting in more leads and more referrals. Some of the other business benefits of including a blog on your law firm’s website [...]