Growing your audience over time is key in seeing a continuous ROI from your mailing list. There are several ways to achieve this:
- Regularly distribute unique, interesting content.
- Place a pop-up on your website – and use other design features to make subscribing simple.
- Develop digital content that requires users to enter their email addresses and consent to receiving email marketing. (This is highly effective).
- Promote a special offer that requires users to enter their email address and consent to receiving email marketing – like a free 15-minute consultation.
To be clear: We never purchase email lists. Growing your email audience using purchased lists is ineffective and often illegal. It’s not a tactic that we’re comfortable with.