Again, it depends. For some law firms operating in low competition markets, a few hundred dollars can go a very long way. For others operating in high competition markets, $10,000 wouldn’t make a dent in the rankings over the course of one year.

When done properly, SEO is very effective. However, it can be expensive where competition for first page rankings is very high. This means it’s not always viable for law firms to use SEO as a short or mid-term tool to get marketing leads. Some of the factors that are going to impact the effectiveness of [...]

Only if you want your website to rank highly for searches made on search engines, like Google, Bing, Yahoo, and the like. While this may seem like a no-brainer, there are compelling reasons that only engaging in SEO for your law firm’s services isn’t a viable strategy for some law firms (especially where there’s high [...]

Search engine optimisation is the process of writing or manipulating content on websites so that it appeals to the search engine algorithms and, therefore, ranks better on them. Achieving results from search engine optimisation efforts requires: A deep understanding of what each search engine algorithm is looking for on webpages. Creativity and the ability to [...]