Yes! It the number of words on your webpage matters. Too little content and you’re unlikely to engage your potential clients’ attention. You also likely don’t have enough content on the page to send the right signals to the search engines for them to determine what your page is about. Too much and your content may damage [...]
There are pros and cons to including your rates in your website content. Ultimately, whether you (should) include your rates on your website will vary depending on how you set pricing at your firm, your target audience, and your branding.
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Everyone’s writing process will vary – even amongst professionals. Some professionals write just to branding guidelines or to convert a client, others consider SEO only, and some of us try to achieve balance between these considerations. You should endeavour to do the same if creating your own content in house. Some quick tips for creating [...]
The content on your law firm’s website performs several critical functions, including convincing your website visitors to become clients and instructing the search engines to direct traffic to your website. Quality content will help you: Build trust. Engage your audience. Convert visitors. [...]
There are quite a few things to consider when deciding what content you should put on your law firm’s website. It will vary depending on (amongst other things) your marketing strategy, your branding, your law firm’s goals and ideal client profile, what your competitors have on their website, and the time and/or budget you have [...]