Everyone’s writing process will vary – even amongst professionals. Some professionals write just to branding guidelines or to convert a client, others consider SEO only, and some of us try to achieve balance between these considerations. You should endeavour to do the same if creating your own content in house.
Some quick tips for creating content for your law firm website:
- Keep (most) sentences shorter than 20-25 words. There are tools you can employ to help with this.
- Break up the text into short paragraphs. 2-3 sentences per paragraph ideally.
- Use graphics and icons to convey meaning.
- Ensure you understand the role of H1 and H2 headings in search engine optimisation.
For more assistance developing content in-house, please reach out. We’re happy to share our knowledge, even if we don’t end up turning you into a paying client. Feel free to book a 30-minute consult with us or send through an email with any burning questions you have. If we have a moment, we’ll respond with some resources.