The amount you need to spend on marketing your law firm can be guided by a comprehensive competitor analysis. A competitor analysis reveals what marketing activities your competitors are undertaking and which efforts (if any) are performing well. It also assesses their website and considers what pages are ranking well and what you will need [...]

This depends on the precise marketing activity. In some cases, it’s necessary – like with SEO (search engine optimisation). This is because your law firm’s website needs to publish content that’s similar to (or higher in quality and longer than) your competitor(s) for relevant keywords to (potentially) rank higher than them for that specific keyword. [...]

A competitor analysis for law firms looking to improve their digital marketing strategy includes: Identifying your competitors. Identifying the marketing activities your competitors undertake (eg. A website, social media, blogging, public relations and earned media, podcasts, etc). Assessing the websites that link to your competitors’ sites. Comparing and contrasting your competitors’ marketing efforts against your [...]

Obiter’s marketers use competitor analysis to guide strategic decision making about your law firm’s marketing. We will consider the marketing activities of your competitors alongside your law firm’s marketing budget and time resources to ensure your marketing plan is as effective and impactful as possible.

Competitor analysis involves collecting, reviewing, and analysing data about the marketing activities undertaken by your competitors. The purpose of a competitor analysis is to identify opportunities to market to your ideal audience in a lower competition environment or to outperform (and outshine) your competitors, so your law firm gets noticed.