An email marketing strategy refers to the strategies and processes developed to ensure your email marketing efforts don’t go unrewarded.

At Obiter, our marketing specialists develop an email marketing strategy for your law firm that considers how to best engage your target audience. The strategy contemplates ideal content delivery (timing, frequency, and format), as well as the topics to cover.

We routinely reflect upon and report key metrics to you, engaging in a process of continuous improvement to ensure long-term results.