The term eBook (short for electronic book) refers to a very broad class of long-form online content. This category of content covers the electronic versions of all your favourite classics that you read on your eReader. But it also includes a growing body of content prepared by businesses (including law firms) to comprehensively cover topics for curious readers.

There is one significant difference between eBooks created for marketing purposes and eBooks for leisurely reading: the price tag.

Marketing eBooks are usually available in exchange for the email address of the person downloading the content. Law firms wouldn’t usually ask for monetary payment in exchange for the eBook content.