A whitepaper is any report on a particular topic that is authoritative and persuasive. It carefully analyses a problem and provides solutions to it, while providing real-world examples.

A whitepaper would typically introduce the problem with a possible history and causes. At this stage, general research by industry leaders would be included as supporting evidence and to demonstrate that everyone is in the same boat. It then provides a step-by-step guide to address that problem.

Whitepapers have proven to be one of the best ways for law firms to capture leads. It is a form of marketing that persuades clients, promotes your services, and garners Google hits.