Outsourced Copywriting for Your Law Firm Website

If you don’t already have a website for your law firm, the time is now. Clients are searching for lawyers online, and if you don’t have a presence there, you’re missing out on client leads.

If you have an existing website, there are a few indicators that suggest it’s time to refresh the content (and quite possibly the design, too), namely:

• You dislike how it looks, reads, or functions.
• It doesn’t represent your brand or your values.
• The language used is too complex or contains too much jargon.
• Existing pages contain too many keywords.
• The website isn’t getting found via search engines.
• Client leads have dropped off.
• The website analytics is showing a decrease in traffic or increase in bounce (this is not definitive, but may suggest deeper issues).

Your law firm website’s copy must persuade potential clients to trust you enough to reach out to you (and become a lead). Achieving this requires you to speak to them with empathy, while assuring them that your firm can deliver value to them – This is equally true for B2B and B2C law firms.

Good copywriting for your law firm’s website will reduce the barriers your potential clients may face in finding a suitable lawyer, while also assuaging any doubts or concerns they may have. With thoughtfully answered FAQs and clever automations, it will also decrease the amount of admin you need to undertake on your end to walk potential clients through the marketing funnel.

This varies from client to client, depending on your needs, how competitive your industry is, and how much we have going on. Generally, if you want your law firm website up and running ASAP, we’ll work to implement a ‘good enough’ solution to get a basic site up in as little as one week for as little as a few hundred dollars.

We can also generally create landing pages in as little as one week.

To create a more comprehensive site takes time. This is one factor that leads to search engines tending to favour sites that are older. To achieve this, we usually require a few months to prepare and go through the approval process for sites with sub-pages for services areas and different pages for each attorney bio, for instance.

Additionally, we offer monthly packages designed to improve your visibility and increase the number of pages on your website over time. We can, for instance, negotiate packages where we’ll deliver 4 pages per month for the contract term. The specifics of these packages will be tailored for your law firm.

Working with us, it’s important to remember we’re a small team of writers and we service clients from around the world. The benefit of this is that you receive tailored service, (typically) lower prices – since our overheads are so much lower, and (crucially) consistency. We ensure there’s only one point of contact for your project, so you always know who’s working on your content. This is a significant benefit for law firms looking to develop a consistent, cohesive website. However, it also can take more time since we do strongly promote and encourage work/life balance. We won’t sacrifice the mental health of our writers just to get a few pages up on a website a week earlier – trust us, copywriting emergencies are few and far between.

At a minimum, we’ll need to know which service areas you work in, what (if any) services you’d like to sell more of, and who is working at your firm.

Ideally, we’d also love access to information about your law firm’s:

• Target audience.
• Current website analytics.
• Pain points and challenges when converting potential clients into paying customers.
• Writing guidelines for your lawyers and support team.
• Brand voice, including your branding strategy and guidelines (if you have them).
• Brand identity, including the story behind your logo and your values.
• Competitors.