Discover the benefits of strategic marketing for law firms.
Discover the benefits of strategic marketing for law firms.
Law Firm Marketing Strategy
The incredible thing about marketing for law firms that we seldom hear people talking about is this:
You don’t need to spend more on marketing than your competitors, or even do more than your competitors. You just need to use the marketing tools you choose more strategically than your competitors.
So many law firms are quickly adopting social media, blogging, paid ads and more, which is great if your marketing budget extends to doing each of them well. This isn’t always the case.
Strategic law firm marketing efforts are based on careful consideration of your law firm’s budget alongside analysis of your competitor’s marketing efforts. And Obiter Marketing’s consultants LOVE working strategically and intelligently to outdo your competitors.
Grow your online presence with strategic law firm marketing
Grow your online presence with strategic law firm marketing
It’s getting harder for law firms to get noticed. To succeed in today’s competitive environment, your law firm’s marketing efforts need to be strategic, smart, and SEO-backed. That’s where Obiter Marketing thrives.
Law Firm Marketing Strategy FAQs
Strategic law firm marketing contemplates the resources your law firm has for marketing and how to best use those resources to serve your existing and potential future clients. It contemplates the benefits of long-term strategies alongside short-term paid advertising and finds the balance that allows your law firm to reap the benefits today, tomorrow, and a decade from now.
It’s easy to fall into the trap of thinking that your competitors are using Google Ads, so you have to. The thing is: if all law firms did this, the cost of advertising would skyrocket (in fact, this is what’s happening in many cities around the world).
If there was a one-size-fits-all marketing template for law firms, you likely wouldn’t need my help. Unfortunately, there is no cookie-cutter marketing template for law firms. The ‘ideal’ marketing strategy for your law firm varies depending on your competitors, your location, your budget, and your short-term and long-term goals.
These are some of the digital marketing tools available to your law firm:
- Search engine visibility through SEO.
- Local SEO (like Google My Business).
- Content marketing, like blogging, email marketing, and eBooks.
- Pay-per-click advertising through Google Ads and/or social media.
- Becoming a thought leader.
- Public relations marketing and earned media.
- Podcasting and video blogging.
- Branding.
- Social media marketing.
By intelligently leveraging the tools available using your available time resources and budget, you can achieve the best marketing strategy and outcomes for your law firm.
Book a free 30-minute meeting to discuss improving your current strategy.
Strategically marketing your law firm comes with a host of benefits, including that it:
- Is typically more affordable in the mid to long-term, since it considers the future impact of any marketing efforts.
- Takes a holistic look at your available time and resources and makes strategic suggestions based on your circumstances.
- Allows you to allocate resources intelligently by prioritising marketing efforts that will be most impactful in the near-term, while spreading out the costs of those with longer-term effectiveness.
Obiter stands behind the quality of the marketing materials we deliver. We are happy to provide regular reporting on the results of your law firm’s marketing materials, and we regularly review our strategies internally to uncover what’s working, what’s not, and how we can do better with the resources and budget you provide to us.
Again, marketing is dynamic – and you only ever need to outperform your competitors. Your strategic marketing efforts will change over time, based on your competitors and the performance of your marketing collateral.