eBooks for Law Firms

The term eBook (short for electronic book) refers to a very broad class of long-form online content. This category of content covers the electronic versions of all your favourite classics that you read on your eReader. But it also includes a growing body of content prepared by businesses (including law firms) to comprehensively cover topics for curious readers.

There is one significant difference between eBooks created for marketing purposes and eBooks for leisurely reading: the price tag.

Marketing eBooks are usually available in exchange for the email address of the person downloading the content. Law firms wouldn’t usually ask for monetary payment in exchange for the eBook content.

Marketers are increasingly using eBooks to help law firms generate leads, build authority, and add value for current and potential clients. These eBooks cover broad topics and are built on a solid foundation of strategy to generate clicks and rise through the Google rankings.

Another benefit is that longer content is more likely to rank on the first page of Google. So, your law firm can use the length of your eBooks to your advantage and give your content its best chance of ranking highly.

The most remarkable benefit of creating an eBook for your law firm is that it will act as a powerful lead-capturing tool. Potential clients willingly hand over their details in exchange for the content, which allows you to add them to email marketing campaigns that may convert them into paying customers.

The reason they’re so powerful is that, by downloading your content, you already know that they are interested in a particular legal product or service. They’re shopping around or determining whether it’s something they can undertake themselves. All that’s left is for the potential client to be persuaded to rely on your law firm to deliver those services.

Other benefits eBooks offer include:

• Strengthening your marketing efforts.
• Building brand awareness.
• Positioning yourself as an authority.
• Improving your search visibility.
• Increasing customer excellence.
• Advertising using subtle tactics.
• Promotion of eBooks is relatively straightforward.

Finally, eBooks are an excellent resource to form the foundation of other marketing efforts. You can pull snippets from the eBook to use in your law firm’s email marketing campaigns or across your social media platforms. You can use them to generate interest in an upcoming webinar you’re hosting or attending as a panellist. And, if you work with a PR firm, you can use it to earn media related to the topic.

You’re a subject matter expert and we’ve got no doubt you have plenty of topics you’d love to cover. The trick with content marketing, and particularly with eBooks, is to find an interesting topic that has good Google search volume.

Google search volume refers to the number of people (on average) who are searching for information on a particular topic. Obiter’s marketers use tools that predict search volume to inform decision making about the topics for the ebooks we write.

In short, we write ebooks that cover topics people want to read about.

The process for writing an eBook is time consuming. You need to research potential topics and ensure there are interested readers searching for information online. Then, you need to create a content outline – again, using phrases that interested readers are searching for. From there, you need to find statistics on your topic to highlight prominently throughout the eBook – since these can be quite persuasive. Finally, you need to commit to sitting down and writing thousands or even tens of thousands of words (depending on your objectives).

If you’re preparing the content in-house, how long it takes to write an eBook will depend on your availability and how many words you can dictate or type in an hour. The process can be lengthy, especially if you aren’t in the habit of routinely researching and writing for hours at a time (like you were in University!).

If you’d like us to prepare the content for you, we can generally offer a 4-week turnaround on your eBook. That’s 4 weeks from conception through to design. We do offer priority preparation for an additional fee.

We have developed partnerships with designers and can take the reins on branding and format for the eBook. If you’d prefer to manage design in-house, we would be thrilled to provide the words you need.